Marketing Audit + Roadmap
It all starts with a structured look under the hood of your marketing. We score 41 items across 9 categories and hand back a phased 12-month plan you can act on.
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Brand, website, SEO, social, paid, funnel, content, etc.
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Scored audit with quick wins and long-term priorities
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Phased roadmap and recommended next step
Growth Package
One channel is actively growing.
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Everything in Foundation
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Twice-monthly strategy calls, quarterly planning session
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Choose one: full Content / SEO program (4 posts + technical SEO) or one managed Campaign (paid, email, landing page)
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Light creative production: graphics, copy edits, landing page updates
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Paid media management up to $3,000/mo ad spend (spend billed separately)
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Monthly dashboard with written narrative on what moved and why
Empowering small brands with boutique marketing expertise and strategic precision. Every engagement begins with the Marketing Audit + Roadmap. It tells us both whether we are a fit and where the work will pay off first. From there, we shape the right mix of Fractional CMO, Content and SEO, or Campaign Management around what you actually need. No pressure to continue after the Assessment, though most clients do.
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Core Services
Foundation Package
The basics do not fall through the cracks.
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Monthly 60-minute strategy call with written recap
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One managed lane: 1 blog post, 2 social posts, or 1 email per month
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Local SEO hygiene: Google Business Profile, listings, review guidance
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Monthly one-page performance report
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Email support with 48-hour response
Momentum Package
You have a Chief Marketing Partner.
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Everything in Growth
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Weekly check-ins and true Chief Marketing Partner involvement
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Both a Content / SEO cadence and one always-on Campaign lane running in parallel
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Vendor and internal team oversight
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Quarterly plans, budget guidance, exec / board reporting
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Deeper creative: 2 landing pages per quarter, email templates, campaign creative direction
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Paid media management up to $10,000/mo ad spend (spend billed separately)
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Attendance at one internal meeting per month
Additional Services
These sit outside the retainers so a one-off project does not squeeze the ongoing work. Scoped and quoted on request.
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Website design or rebuild
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Public relations and media outreach
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Video production and editing
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Photography and art direction
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Data insights and hygiene
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Marketing automation build-out
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Event marketing and trade show support
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3rd party lead data
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Ad spend above the package cap
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Sales collateral, decks, and one-pagers
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Additional managed channels
Why Small Batch Agency
Expert Clarity
We cut through the noise to provide the strategic direction small brands need to grow with confidence and purpose.
Personalized Audits
Your business is unique. We perform deep dives into your current marketing to find bespoke opportunities for improvement.
Actionable Feedback
We don't just point out problems; we provide clear, actionable steps you can implement immediately to drive growth.